New faces at Polygiene as the innovative brand continues its expansion in the US

Polygiene® is delighted to welcome two new colleagues as part of the Polygiene Group™, to expand the brand’s influence in US markets and beyond.

As part of their ongoing strategy to expand the Polygiene brand into the North American market, Polygiene Group has bought long-term distributor BioMaster US. Not only does this major acquisition give the business a strong foothold in the US and Central and South America, but it also means they can welcome BioMaster US CEO Charlie Matthews as part of the team. Charlie will spearhead the business' expansion into the US marketplace, particularly the lucrative hard surfaces sector.

Charlie looks forward to working more closely with Polygiene Group and extending the business's influence across the North American continent. “We are very pleased and excited to join the Polygiene Group,” comments Charlie. “Thanks to their global sales, technical, and marketing support, we are confident that our US market presence will greatly expand upon the base of business that we have already established, creating a dynamic new future,” he adds.

Polygiene Group closed the deal in November 2022, paying US$120,000 for BioMaster US. The American firm has been distributing Addmaster™ products since 2008, achieving a sales turnover of over US$770,000 in 2021. Their customer base includes a global kitchen and bathroom hardware manufacturer, the largest maker of patient wristbands in the US, a global producer of laminate and vinyl flooring, and a multinational producer of functional coatings.

“The acquisition of BioMaster US is a strategic move as we see great potential to grow our Protection business in the US market,” comments Polygiene CEO Ulrika Björk. “With invaluable support from Polygiene Group, we have great potential to create faster growth in hard surfaces,” she adds.

Also welcoming Bart Kennedy as Technical Sales Director

The second high-profile name to join the Polygiene Group is executive Bart Kennedy. Joining the company from Microban™, Bart brings significant industry-specific experience to the role and a passion for driving change through sustainability. Bart joins Polygiene after a successful period as Global Group Director of Textiles at Microban, an international antimicrobial and odor control specialist.

Bart has worked in the global textiles market for years, specializing in sales and marketing leadership. “With a real passion for our core value – sustainability – we feel that Bart is an excellent fit for Polygiene,” comments Ulrika Björk. “A sustainability advocate with an

admirable sales track record, his passion for innovation in this field, and his ability to nurture relationships with global brands, is a real boon for Polygiene,” Björk concludes.

Press contact

Ulrika Björk, CEO, [email protected], +46 (0)70-921 12 75
Nick Brosnan, Global Marketing Manager, [email protected]

Polygiene Group™ is the global leader in antimicrobial technologies and odor control solutions. We treat hard surfaces and textiles to ensure that your products are better protected and more hygienic and you remain confidently fresh and odor-free. As the ingredient brand of choice, we work with over 500 global premium brands within our business areas of Product Protection and Freshness. We provide a wide range of technologies that increase the value of our customer's products and enable consumers to live a more mindful life. We offer solutions and treatments for products with technologies such as OdorCrunch, StayFresh, ScentMaster, ViralOff, BioMaster and VeriMaster. Polygiene Group is listed on the Nasdaq First North Growth Market in Stockholm, Sweden. For more information:

Recommended For You

About the Author: John Carter

John Carter has been a content and 'ghostwriter' for many popular online publications over the years. John is now our chief editor at NewsGrab.
[ format) OR br (in
fromat) OR si (single line) /////////////////////////////////////////////////////////////// include("mmomagelinks.php"); /////////////////////////////////////////////////////////////// ?>]